Category: Uncategorized
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Ranking
Woorank.com is an excellent tool to help analyze your website to see how you can improve the ranking it will receive from search engines. The SEO tools and analytical tools from Adwords all lead to the ranking it will receive from search engines. The higher the rank the higher it lists when people search for…
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Landing Page, Website Optimization, SEO
The landing page is the page that you are directed to from an ad. The ad should direct the user directly to the landing page relevant to the ad. Optimizing the page by using keywords on the landing page and the home page that are used in the ad or the keywords of a campaign…
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ROI and AdWords
It has been an interesting week learning about return on investment. After a few days running an AdWords campaign it is clear that Google has created a tool to help the most simple business track ROI on AdWords. You can see how effective each ad is and what it cost to run the ad each…
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Google the Monster Marketer
This week I worked to connect Google AdWords with Google Analytics. Google has done a magnificent job connecting these services to help web businesses market more effectively. The link together and the Analytics data is available on AdWords. These tools allow you to review how you are spending advertising dollars. The feedback Google provides on…
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Ads and Ad Groups
It was interesting to look at a google search after this lesson. The paid ads that pop up mean a little more to me than they did before. I notice what they are saying and how they are saying it. I have been able to critic some of the phrases used and understand the limits…
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Keyword Searches
Keywords. What are the key words that will unlike the secrets to a successful internet business? Are they too broad or are they too specific? The answer is, it really depends on what your business is selling. Too narrow and you miss out on a segment of business that uses broad searches to find what…
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Website Creation
Building a functional website where you can sell your ideas or your products can be very difficult. If you are a startup with no funding then it is even harder. Choosing the right resources to build your site is critical. I started this week building a website and after countless hours of trying to put…
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Create a Great Site
I had not considered what makes a website great and what a makes a website bad. Upon reflection and reading the advice of others, it is apparent that their are things that people like an dislike about websites. In this fast paced world people do not want a slow site. Making choices that will maximize the speed of a…
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Site Builder and Domain Host
There are countless site builders and domain hosts to choose from when setting up your online business. It isn’t like you don’t have enough to do planning your business and choosing a product, service, or business model that will fit what you need. Choosing the right site builder and domain host can be just as…
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Business Model and Suppliers
I think the most important part of starting a new business is determining how involved all parties will be. If you do not have a desire to work directly with customers, then you need to choose a business model that will limit your interactions with customers. Determining how much the business needs to make, and…
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