The landing page is the page that you are directed to from an ad. The ad should direct the user directly to the landing page relevant to the ad. Optimizing the page by using keywords on the landing page and the home page that are used in the ad or the keywords of a campaign will help to optimize the user experience and increase conversions. This will help to maximize the ROI on ad spending.
Page Title- Use the primary keyword phrase in title page. This will help to link the keyword to the title page.
Headline- Using a headline on the page with the Keywords will help to increase the ranking.
Body Text- Keywords should be included in the body text to link the keywords to the page and increase the ranking.
Images- Having images with keywords embedded allows the rankings and keywords to improve through image searches.
URL- Adding the keywords to the URL will increase the ranking.
Using the Adwords to review the keywords that have the highest impressions, clicks and conversion will help you to choose which words to optimize. This should help drive traffic to the site and increase the conversion rate.
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