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ROI and AdWords

It has been an interesting week learning about return on investment.  After a few days running an AdWords campaign it is clear that Google has created a tool to help the most simple business track ROI on AdWords.  You can see how effective each ad is and what it cost to run the ad each…

It has been an interesting week learning about return on investment.  After a few days running an AdWords campaign it is clear that Google has created a tool to help the most simple business track ROI on AdWords.  You can see how effective each ad is and what it cost to run the ad each day.  It also shows the conversion rate.  These tools help me to make valuable decisions about where I want to spend my advertising dollars.  I am looking forward to seeing how these changes can help me maximize my ROI.  I will see over the next week and a half.

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