Contour Pools

This week I worked to connect Google AdWords with Google Analytics.  Google has done a magnificent job connecting these services to help web businesses market more effectively.  The link together and the Analytics data is available on AdWords.  These tools allow you to review how you are spending advertising dollars.  The feedback Google provides on keywords and relevance are immensely valuable.  The analytical data about people that are searching for your products provides critical data that can help to focus advertising efforts.  This allows a small start-up company to have access to data that used to cost significant amounts of money.  That has turned Google into the “Monster Marketer” for my site and others that want to analyze the data provided through AdWords and Google Analytics.