Contour Pools

Keywords.  What are the key words that will unlike the secrets to a successful internet business?  Are they too broad or are they too specific?  The answer is, it really depends on what your business is selling.  Too narrow and you miss out on a segment of business that uses broad searches to find what they are looking for.  To broad and you waste your money have people click on your site that would never have any intention of buying your products.  It would be helpful to ask as many people from different walks of life what they would type into a search engine if they were looking for a product similar to what you are selling.  This will give you insight into how other people think.  We are experts at what we are selling, but do others use the same terminology that we do?  It is a high wire balancing act and there are tools available to help traverse this tight rope.  Analytical tools to help us see what has happened in the past as people searched for certain key words. Don’t forget the be negative!  Negative key words can help prevent people from stumbling onto your site and costing you precious advertising dollars. Again, talk to others to see what they would enter when searching.  The more research you do the better chances of maximizing your advertising dollars.